The neglected and outdated web presence of a prominent bankruptcy attorney was having a negative impact on new client referrals.
Despite over 30 years in business, he was not getting nearly enough credit for the ways he had transformed clients’ lives.
Redesigning and re-architecting the website for improved visual appeal and better performance.
Re-engaging with former clients to share their experiences and leveraging Review Stars to increase the visibility of these favorable reviews.
Developing multiple URL and paid search strategies that allow the firm to more precisely target specific geographies.
20% Increase in inbound calls - now receiving over 1,300 calls annually.
Reviews went from only 85 to over 450 customer, with a
4.9 average star rating.
Greater efficiency of local TV and outdoor advertising converting via the website.
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As one of the most accomplished and widely-known bankruptcy lawyers in New York’s Bronx and Westchester counties, Mr. Babel needed a website that showcased his 30 years of commitment to helping clients navigate the legal hurdles of everything from creditor harassment to foreclosure, and personal bankruptcy.
Unfortunately, before working with the team at
Thump Local, the Babel firm’s web presence was underwhelming and did not come close to adequately representing the appreciation and respect former clients had for Mr. Babel and his entire staff.
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More importantly, there was also the negative impact it was having on his business. His pay-per-click marketing spend was not driving qualified leads and the visual appeal of the website fell short in comparison to the local TV advertising he is well known for.
The first thing Thump Local did was
update the design of the website, improving the visual design, and sourcing new photography to more prominently feature Mr. Babel. Next, with the Thump team was able to Review Stars reconnect with many of the firm’s former clients and leverage their positive experiences to tell more personal stories that explain why Mr. Babel is so accomplished and highly regarded. Most importantly, those reviews now feature prominently on the front page of the website and across all of the firm’s Google business listings.
“The team at Thump were methodical in how they worked through all the critical aspects of how our firm appears online. It’s a new world, with new ways of connecting with clients and Thump helped us get up to speed quickly,” said Mr. Babel.
To improve the performance of Mr. Babel’s
search marketing efforts the team at Thump recommended new keywords and bidding strategies that significantly improved both the volume and quality of inquiries for new prospective clients.
More recently, in this era of COVID-19 with social distancing impacting how all businesses are interacting with their customers, the law firm needed to re-evaluate how it could onboard new clients.
Thump Local was there for Mr. Babel yet again, quickly recommending and executing improvements to the website that would allow the staff to securely and confidently pass critical information to and from new clients so they could quickly get on the path of resolving their financial difficulties without coming in to the office. A newly added feature also allows the staff to direct new clients to a secure video link intended to help them understand the complex processes bankruptcy litigation involves.
“Thump hasn’t just improved my digital marketing, they’ve helped me modernize my business and are allowing me to provide much better service to my clients who so desperately need it,” said Mr Babel.