In terms of marketing spend, small independent insurance agencies are at a distinct disadvantage compared to the big national players. Business directory listings and phone books used to help level the playing field and elevate local providers, but that strategy has needed to change with the advent of new digital channels. A1 Brooklyn Brokerage needed new strategies to stay competitive.
A professionally-designed website that details the unique advantages of working with a local broker.
Re-engaging with former clients to share their experiences and leveraging Review Stars to increase the visibility of these favorable reviews.
Instituting a robust paid search strategy that has allowed them to compete more effectively with some of the larger insurance providers.
A social media presence that is actively managed and helps to differentiate the brokerage from competitors.
Decreased costs to acquire new clients.
Over 100 customer reviews added in the last 2 years with a 4.8 average star rating.
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“Advertising in the Yellow Pages used to be a great equalizer,” says brokerage owner Karen Krin. “GEICO’s budget or mine, either way, the most we could do was buy a full-page.”
Now Karen is working with Thump Local and finding ways to be smarter with her marketing investment, using digital channels to maximize the effectiveness of what she does.
A1 Brooklyn Brokerage uses their web page to show prospective clients all the ways working with an independent broker can maximize the coverage they can get from their insurance premiums. Thanks to Thump’s help with the design and the content, the website makes a daunting topic like insurance easier to understand and act on.
A1 also implemented Thump’s Review Stars program to aggregate and funnel all of the brokerage’s reviews onto the homepage of the website . The program also surfaces their positive rating whenever they come up in search results and maps listings.
The portfolio of digital tactics A1 has put in place also include social media management and Google AdWords. Together the synthesis of these tactics have allowed the brokerage to continue growing their client base while getting a better return on their marketing investment.
Karen feels like Thump has helped modernize her business in myriad ways. “We’ve been able to update the website much more quickly and easily. There was special messaging we needed to be able to share with prospective clients when the COVID-19 outbreak began and it couldn’t have been easier to make those updates” said Karen.
For A1 Brooklyn Brokerage, working with Thump Local has allowed them to stay competitive, and get better return on their investment with effective, locally-targeted marketing tactics that have grown the business.