An expert in pest control, but unfamiliar with the finer points of digital marketing, this business owner needed help evolving away from ineffective and outdated advertising tactics and setting up the online fundamentals that would make his business successful.
Delivering a professionally designed website that clearly explains A-Apache’s full scope of pest and wildlife removal services.
Implementing Review Stars to aggregate their reviews and increase their visibility across Google listings and all the other major search indexes.
An enhanced and managed Google My Business listing so A-Apache is sure to be seen and considered in their key market.
Google Adwords strategies to drive call volume from prospective clients when they have pest problem.
Decreased total advertising spend by 2/3’s while significantly increasing leads.
Lower cost of acquiring new customers.
Over 200 customer reviews that are overwhelmingly positive.
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“I’m an expert in pests and wildlife who has to run a business, not a business expert who happens to do pest removal!” That was how owner-operator Mike Magliancane described the quandary he was facing when he realized his business was lacking in digital marketing fundamentals and it was holding him back. He was over-invested in outdated phone book advertising that wasn’t delivering the business results he needed. At the time, Mike even didn’t have full access, ownership, or even control over his business website.
Luckily for Mike, Thump Local specializes in helping business owners establish and fortify, what they call, the business’s digital foundation.
For A-Apache Pest Control, Thump delivered a new website, a properly updated and indexed Google My Business profile, and integration of the Review Stars program.
With Review Stars, Thump was able to help Mike reconnect with satisfied customers and build a strong portfolio of testimonials covering the wide range of pest and wildlife solutions they specialize in.
“Whenever you’re providing a service that involves going in to someone’s home, especially in what can be a very high-stress situation, the positive reviews help people feel confident you can help them, even before you’ve shown up at their door,” said Mike.
Mike feels even more connected to his most satisfied customers because of the reviews program, and he’s confident they know just who to call next time they have a problem.
A-Apache’s marketing strategy has evolved from over-spending in typical directories into a program that uses all the critical digital channels to drive exposure for his business.